importing Universal Analytics site metrics.using a Universal Analytics audience in your campaigns.bidding on imported Universal Analytics goals or ecommerce transactions.(Jfor Analytics 360 properties.) This could affect your Google Ads campaigns if you're: However, if your Universal Analytics property and Google Ads accounts are linked, Universal Analytics data will stop flowing to Google Ads after July 1, 2023. Unless your Universal Analytics property is linked to your Google Ads account, your Google Ads account will be unaffected. After this future date, you'll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API. In the coming months, we'll provide a future date for when existing Universal Analytics properties will no longer be available.We know your data is important to you, and we strongly encourage you to export your historical reports during this time. After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months.Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.This new property will be based on the settings in your Universal Analytics property. If you have created a GA4 property, and that property is connected to a Universal Analytics property, we'll copy over any configurations (e.g., goals, audiences, etc.) from your Universal Analytics property that you have not marked as complete in your GA4 property, unless you opt out.
Beginning in March 2023, if you haven't already created a GA4 property, we'll create one for you, unless you opt out.We strongly encourage you to make the switch to Google Analytics 4 as soon as possible.
On July 1, 2023, standard Universal Analytics properties will stop processing data. Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. Visit this page in the coming months for the latest information.
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